CORPORATE MANAGEMENT TEAM

With over two decades in multi-unit management, Co-Founder and Chief Operating Officer, Andy Gundlach oversees the development of the entire network, growing Wisconsin, California, Florida, Minnesota, and Illinois to over 100 franchised locations.

Prior to founding Omega Fitness Holdings, Mr. Gundlach served as Founder and CEO of Argent Companies, a WI Multi-Unit Anytime Fitness/Basecamp franchisee and commercial real estate company.

Pedro Belmontes serves as the Chief Operating Officer of Omega Fitness Holdings. Beginning his fitness career in 2017, Mr. Belmontes has a proven track record of leading high-performance teams with EBITDA driven initiatives.  

A true multi-department virtuoso, over the last seven years Mr. Belmontes has served in several capacities ranging from District Management to Operations Director to various Vice Presidential roles.

 Seth Grossman serves as the Chief Financial Officer of Omega Fitness Holdings bringing with him extensive experience in acquisitions, FP&A, business strategy, multi-unit buildout and operations. Prior to joining Omega, he served as the CFO of Grand Fitness Partners, a Monogram Capital Partners and HGGC portfolio company as well COO and CFO of WORTH New York, an LCatterton Partners portfolio company. 

Mr. Grossman is a graduate of the University of Michigan and the Harvard Business School. Go Blue! 

Jordan Koenig's fitness industry experience spans over 12 years and includes serving in almost every capacity in almost every department in Omega Holdings.

As a seasoned financial controller she has successfully managed the financial functions of various organizations, from startups to established firms. Ms. Koenig's expertise includes financial reporting, variance analysis, and risk management. 

 With three years of experience in marketing, Morgan Maida oversees the marketing strategy for all Anytime Fitness locations. She manages multi-channel campaigns, including social media advertising, organic content, email marketing, direct mail, and in-club promotions, while optimizing the customer journey to drive membership growth through in-club and online sales. She leads/manages paid social efforts, digital, and traditional marketing tactics. She also enhances lead nurturing, member engagement, and partnership opportunities while ensuring all marketing collateral aligns with brand standards. Passionate about fitness marketing, she strives to create impactful strategies that connect, engage, and convert. 

With over 14 years of experience in the fitness industry, Kyle Woulf brings deep operational knowledge and leadership to Omega Fitness Holdings. He began his career with Anytime Fitness, where he held progressive roles including Assistant Manager, Club Manager, and District Manager. His strong track record led him into project management, where he successfully oversaw multiple new builds and renovations throughout the Midwest.

In his current role, Kyle leads Omega Fitness’s construction and facilities operations nationwide, managing all new construction, major renovations, and ongoing facility improvements along with overseeing maintenance technicians in each major region to ensure consistent standards and optimal performance across the company’s portfolio. His hands-on industry expertise, coupled with a results-driven approach, ensures every project is aligned with the company’s growth and member experience goals.

Lee Petz has dedicated more than a decade to guiding teams and driving growth in the fitness industry. Drawing on his background in certified personal training, sales, and management, he leads Omega Fitness Holdings with a commitment to equipping individuals for success.

Throughout his career as Director of Operations for various organizations, Mr. Petz has developed a leadership style rooted in skill-building and empowerment. By fostering independence and cultivating high-performing teams, he ensures that everyone under his direction is positioned to thrive, both personally and professionally.

 CeeJae Vlasak oversees the strategic direction and day-to-day operations of 28 fitness clubs across Minnesota, Illinois, and Wisconsin. With a focus on enhancing member experience, operational efficiency, and sustainable growth, she leads initiatives that drive membership acquisition, revenue generation, and the expansion of personal training programs.

Ms. Vlasak is passionate about creating environments where both employees and members thrive. She is committed to delivering value through strategic operations, leadership development, and forward-thinking solutions. 

Jason Coulie brings over two decades of expertise in the fitness industry, specializing in strategic management, franchise operations, operational excellence, and employee development. With an MBA and a proven track record of success, Jason has collaborated with some of the most prestigious fitness brands in over 30 countries and managed teams across three continents.

A former United States Olympic athlete, MLB baseball player, and collegiate All-American, Mr. Coulie channels a competitive spirit from the field into achieving business excellence. Passionate about driving results and fostering growth, Jason is dedicated to leading and inspiring teams to reach their highest potential.

 Driven by a lifelong passion for sports, leadership, and wellness, Breanna Martin brings over a decade of expertise in the fitness industry to her professional endeavors. She is deeply committed to fostering meaningful connections within her team, recognizing that strong relationships are the foundation of a positive culture and sustained success. By prioritizing personalized leadership, she strives to inspire collaboration, cultivate motivation, and align team objectives to achieve exceptional results. 

As a Human Resources Manager at Omega Fitness Holdings, Becky Shearier leverages her SHRM-SCP certification and over 10 years of experience in the fitness industry to support the growth and development of over 120 Anytime Fitness locations across five states. In addition to HR, she has experience in Operations and Marketing, leading to a versatile and well-rounded track record of implementing effective HR strategies, managing employee relations, and fostering a positive work environment. Ms. Shearier is passionate about creating a culture of wellness and inclusivity within our organization, and she is always eager to learn new skills and best practices in the field of human resources.